Absolutely. I imagine its primary purpose will be as an overlay to existing VDSL-based FTTB solutions, or an FTTB solution in lieu of FTTP / Ethernet to the apartment in MDUs. It'll also have some value in North America where there are coaxial distribution networks in apartment blocks.
Here, pointless without pushing fibre up to DP depth, which is completely off the table for Openreach until after 2020 and unlikely after that. Far more likely to see a solution similar to their own FTTRN solution or the Swisscom FTTS solution, intercepting copper bundles somewhere in between DP and existing PCP.