The problem with the "brand" (Be Unlimited) is that IIRC it is also a Ltd company name - companies house website is closed now so I can't check. Advertising "unlimited" as we all know is entirely possible to get away with when you supply nothing like "unlimited". Naming your company like that - well what do you think?
The Be brand is dead kitz. Stone dead. All their marketing has basically failed and I'm not surprised. When I think of Be I think of a pink asterisk. I have no idea what that asterisk is meant to mean and nor do I know anyone who does actually know. I'm a customer so if I have no clue then the brand doesn't exist in marketing terms.
Like I said on TBB I saw Harry (one of the odious royals) singing his head off for the national anthem at the England-France rugby game. He was wearing an England top with the O2 logo clearly visible. Same network, same staff (networks) and soon to be the same support staff (the Bulgarians are getting the chop - and they know it). Why throw money down the tubes - you're never going to turn Be into the "business" arm of O2 (think Sky/UKOnline as a comparison) and the brand is worthless really.
O2 services (despite being marketed as 20Mbps) are identical to Be. I'm not sure about the 8Mbps service as that's possibly partly an IPStream service. The Be version (Be Value) is frankly a superb product IMHO - 8Mbps downstream and 1.3Mbps upstream. That sort of service should be ROCK-SOLID for anyone within 3km (line length) of the exchange (LLU'd obviously) and at the price it is a steal. Sadly I think that might be the problem with the Be/O2 products - the cost.
ADSL2+ (and the DMT Tool) was a total revelation to me. I skipped 8Mbps ADSL on BT as there was sod all point (as you know). When you have the much-vaunted Zen saying to you that 200ms latency on an idle ADSL line is "normal" then tis time to try something different.
At the moment I think that (if you want to change your CAPS/FUP page) you could say that :
Be have applied the FUP on several occasions. It does not appear that usage less than one terabyte/month is likely to attract attention as of 09/07. It should be noted that Be no longer run their own network as O2 own them, therefore O2 policies may impact on Be users in future.
Oh and of course the Jesus Phone arrives on O2 in November. Rapid expansion rarely keeps existing users happy IME. Not that I care now
Kitz - support is currently WAY WAY worse than Tiscali. If you are on Be then you have more chance of a visit from your god/gods than from an Openreach engineer. Really it is about as dire as it could get - the saving grace (so far) is that Be's execrable marketing doesn't work* If it did then all I can say is "ouch". I expect a lot of "ouch" shouts in the next three months (O2/iphone/etc) frankly.
*I can tell you all (from invoice numbers) that Be have acquired 17,000 customers in the last 8 months. Edit - and Brett has probably banned most of them from the Be forums