Its more marketing Mumbo Jumbo...
With no actual speed given, those who don`t know any better will simply accept.."Its the fastest we can give you!!"......I can think of at least 2 ISPs who I reckon have it as a standard statement on their script sheet (Read...Fob off customer sheet).
I hope our National Broadband Speed Promise will help people choose the product that's right for them and set a new standard of transparency for the whole industry."
So if I read this press release correctly, Virgin will give people the fastest speed they can get, but won`t actually tell them what they should expect....Not quite what I thought they had to do? I thought they, like all ISPs had to give a reasonable indication of the speed a customer could expect?
How the hell will it make it easier for a customer to choose a product thats right for them?
Its sites like this one & TBB that help people pick the correct products, with firsthand knowledge from those who actually know the product/truth & can offer proper advice based on real knowledge!!!
I foresee, a few complaints that this isn`t quite inline with giving customers a clear/reasonable indication of expected speeds & a Press release/complaint from their main Rival to follow?