Hi
I find it a bit amusing that you've branded a whole next step in technology merely a marketing push for new TV's and more expensive Netflix accounts...
I've owned a 4K display for 2 years and there is a huge difference between HD and 4K. Granted, I've never watched 4K Netflix, but 4K vs HD YouTube - there's a massive difference in picture quality.
Everything that we buy is marketed, 8K TVs our eyes can not resolve the difference between them and 4K on the sizes offered but yet here they are, bigger numbers sell more basically. Streaming services would not be offering us 4K if they weren't making more money from it than they could otherwise. I find it amusing that some people think these companies are so charity minded that they aren't doing anything for profit
Cinemas have been running at HD resolutions for many years on super large screens and it looks pretty good because it hasn't been compressed to an inch of its life, so the fact we can tell the difference between HD and 4K on a TV is somewhat telling.
YouTube streaming rates for 4K is typically about twice that of other streaming services, and I never made any comparison to YouTube.
But YouTube proves my point though, on my computer 4K YouTube video does indeed look miles better than HD, which it shouldn't because my monitors are only HD. The difference is 4K is streamed at a higher bit-rate, if they streamed the HD content at the same bit-rate and codec, you'd be thinking there wasn't much difference between the two, and they would need to increase the bitrate on 4K to make it look like a worthwhile improvement.
There is a reason UHD Blu-ray bitrate goes up to 100Mbps, compared to streaming services trying to deliver the same thing at around ~20Mbps, something has to give. I bet if you watched a UHD blu-ray, then went back to your streaming service, you'd get what I mean :-)
Regards
Phil