I am lost for words. Very bad from the ASA. They need to specify a way for FTTP to be differentiated as it is clearly a different and superior technology to hybrid copper/fibre.
I wonder if we should start a campaign, as its a numbers game, and I expect with a flood of complaints that are organised together, they may take another view, I am not sure if I am motivated tho. But would do it if others were interested as well.
7LM, of course it matters, you basically saying you condone misleading advertising, and not to mention this has a bearing on the business case for FTTP, the business case is not as good if your competitors are allowed to describe their copper based broadband as the same technology.
It is a bit like ford been told they can pretend they have ferrari engines in their cars.
I was going to say they have just ruled with the status quo, you have BT, VM etc all using fibre, and I expect that was a large factor, but at the same time I do know the ASA in the past have ruled against the status quo, including a complaint I did against VM, so I dont know on this one.