The use of average speed values is unbelievably stupid.
Couldn't agree more, absolutely insane. I'd heard it mentioned,and probably seen the odd forum thread, but never thought for a minute the regulators would be stupid enough to make it happen. Normally, in daft situations like this, I'd blame Brussels. But I assume this is something the UK has achieved all on its own?
As per the question of ISPs having now to advertise average speeds, the rules now also require firms to advertise prices/packages including line rental.
Again, bad, bad, bad, bonkers. My existing Zen package excludes line rental, so that's the figure I want to see. Fortunately however, Zen's website detail does still provide a prices with/without line rental, so not an immediate problem for me. If they are politically forced to completely remove that detail as well I think I'll have to emigrate, but not sure where to? Or where'd have me.
Is it less confusing for the average Joe to be given an average speed, rather than an up to 80 download, 20 upload figure
The way to address that is to educate that average Joe people in use of the English Language, in particular the meaning of the words "up to". My own download is high 20s - telling me "the average is 35" is arguably even more confusing, and building more false expectations, compared with citing a meaningful "up to" figure. If I do emigrate as above I must remember to make sure it's to somewhere they speak English, and to a higher standard than the UK.