Haha
The last 5 messages sum things up well.
Lets be honest here...
Internet Access, as a market, only started to get
mass appeal (mid-late nineties) when it was free. Internet Access via Broadband only started to get
mass appeal once it cost little more than dial-up - and is almost certainly sustained through the multiple offers of "free broadband, provided you use our TV package". Internet Access via NGA only started to get real traction when ... oh, you know the answer, right?
The majority of the British public only want cheap. And Ofcom wants them to get it.
The love of complaining just gets exercised when they discover that cheap doesn't buy good. In all the "rush to the bottom", how many ISPs have made a point to sell a USP of better SLA terms? How many customers have even asked a question like this: "How many days will my fault languish in your fault department, before someone looks and sends a "broadband buddy" to check I'm not senile, and then how long must I wait before you send a real engineer out?"
The reason we don't have real fibre is because not enough people will pay for anything other than "cheap". The ones who truly want "good" are constrained by, held to ransom by, the volume who want "cheap".