Usually when sales drop the prices drop to stimulate sales, however because line rental is required for broadband then the opposite has happened in that line rental is now been used to replace call revenue.
Times are changing. There's a reason why companies like Blockbuster went bust and the likes of Netflix survived. People don't use a land line to make calls simply because there is a much better and cheaper alternative available, and it's already in the hands of every single person.
BT didn't adapt and switch to the mobile market early enough, and now they are trying to milk existing wired customers because they know they can get away with it.
And they are
still not innovating in the one space they can and should - modern broadband technologies. Things like G.Fast are there to just distract the press, regulators and the public; some people may see the benefits, yes, but for the vast majority, I suspect it is either not going to be available for years and years or will prove not that beneficial.
What
really gets me is the sheer hassle I have to go through to raise a fault with BT, despite paying nearly £50 a month for broadband. Every time I contact them, the first thing I get is repeated threats of a £160 call-out charge (which was, what, £90 or so 4 years ago?). My line is currently banded and I have lost 6 mbps of sync speed. The line rental mafia did nothing to correct it.