C'mon guys, do we not need to look at this with a tongue-in-cheek approach ??
Advertising per-se has
always been to highlight (or bull-up) the product. As Kitz comments, the very vast majority of the total FTTC product is over Fibre. FTTP is completely Fibre.
With advertising aimed at trying to capture the audience's attention within a
very short time span, and probably 98% of the FTTC product being Fibre anyway, I cant blame OR/VM/ISP's for advertising it as
'Fibre Broadband'.
I'm not going to pour over every single advert or advertising campaign, but I will bet there's a 'Terms & Conditions' stating in more detail what the product is all about ??
How on Earth do you begin to 'sell' a product as speed-sensitive as VDSL ?? You'd have to flog it as
'Superfast Hybrid Broadband', then try and keep the audiences attention as to what that hell that really means ?? The high-percentage of EU's aren't that bothered, take it from me. If it runs faster than what it did before, they're ecstatic.
If
'WALLS thick pork sausages' can advertise their product as just that ..... pork sausages .... when in fact there is only 61% pork in them (
http://wallsproperfood.co.uk/our-food/sausages/ ), then I would think the ASA will politely decline any attempts to scupper what they deem to be an acceptable advertisement practice ??