I also receive transmissions from the Hannington transmitter. I reside southwest of Andover, so a similar distance as you from the transmitter.
My signal strength and quality is at maximum (both showing 10/10 from a LG and Panasonic LCD TV).
More to the point though, does your picture break up with pixelation / large blocks?
Hannington has quite a transmission screen/cut off to the north east in order not to interfere with the Guildford transmitter.
Could this be a problem as you do not mention where you reside.
I am also surprised you need a masthead amplifier. If you are receiving a poor signal, then you will amplify a poor signal which will make matters worse.
If reception is a problem, then I am not an advocate of using a wideband aerial.
Specific B or E aerial (Yagi is good) for Hannington may be better. If you need to replace, get the B as this will be slightly better after Feb 2012.
Also, what is the definition of a high grade multi element. If just a "Contract" or one purchased from a DIY Superstore, then the quality may be suspect.
Last but just as important, is the quality of the cable. I suggest using quality screened satellite cable with F connectors.
This site gives valuable information and may help with your problems.
http://www.aerialsandtv.com/hanningtontx.htmlexo