The best Free advice would be from your local building inspector from the council, I think I would keep away from the adds through your door.
Filling the cavity (if you have one) is a bit hit and miss, you can get 'voids' with no insulation at all ( you get heat loss in the voids) and the only way to check is with a thermal imaging camera.
It depends how old your house is, if its got a cavity or solid brick wall.
Insulation can be added to the out side of the outer walls or on the inside (in the rooms) and do not forget the roof insulation (in the attic), also good draft stripping around doors windows etc.
In the house I built I used lots of insulation ( Sheet insulation ) in the cavity, under the floors and in the roof and we do not need much heating
, I'm converting my two story building into a holiday flat, it has a 2" (50mm) empty cavity, I have decided not to fill the cavity but I'm adding 50mm of 'ExtraTherm' sheet insulation on the inside of the walls.
All the insulation company's will work out for free the type and thickness of the material for a given job.
Another project I'm also building my workshop/store room, that has a 80mm cavity and I'm using sheet 'Rockwool' (Made from volcanic rock, which is more user friendly than glasswool ) to fill it.
Edit just seen your other post above.
Re "Theres a few of these houses on here that have had it done (typical barratt house about 18yrs old)"
If your house is 18 years old it Should have cavity insulation !.
you need to talk to your building inspector first ,before you do anything.