I figured out it was D too using the same logic as Kitz - in fact I sat and did the whole paper - ended up getting 31 out of 35 (one in each section wrong) - however I took about an hour over it... and then realised you only get 30 minutes to do the exam! Would be interesting to see the pass mark.
I took an 11+ exam for a local school that still required an entrance exam (I passed but my parents decided to send me to another school anyway) but I either don't remember it being that hard or didn't think as deeply about the answers at the time!!
What isn't allowed for is that the "correct" answer can depend on what reasoning you apply to finding the answer - and I would argue that a couple of the questions could have more than one correct answer.
For example, section A, question 4 - I guessed C - using the logic that the top letter applies to the general direction (R = horizontal/vertical, S = diagonal), and the bottom letter applies to the border/shading/colour of the shape (same as the first diagram therefore U). But the answer is stated as B (top letter = colour, bottom letter = orientation). Whilst this answer makes sense, I would simply get the answer wrong and receive no credit for the logic I applied. Their answer does not take the border thickness into account, yet I did - who says that this is 'irrelevant' and that I am 'wrong'?!
Often tests like these are biased towards the thinking of the group of people setting the questions, and scoring well is as much to do with being lucky enough to think in the same way as them (for example a lot of the questions seem to ignore the surrounding shape / border) - and if you don't think in the same way then you are simply incorrect.
Sorry for the rant - I feel quite strongly about these kinds of tests - whilst they definitely have their place, individual thinking is what brings evolution and change to the world! Apparently Richard Branson, undoubtedly an extremely successful entrepreneur, is dyslexic and has an IQ of 92. Apparently a lot of successful entrepreneurs are similar - they have different strengths.
It's still a good brain exercise though!