I like Mick's theory.
In my case, I had a steady 9dB margin for several years then, owing (stupidly) to an afternoon spent experimenting with different filters and things, I managed too many resyncs and earned my 15dB target margin. I eventually persuaded demon to get it brought down to 9dB again, but 2 days later it was back at 15dB and it's stayed there ever since (6-7 months ago).
Now, suppose that for some reason that my service option also got changed as a result of that initial sequence of events, either by some misunderstanding by demon, or by some policy within BTw, or whatever, it would explain things nicely...