Basically, the “guarantee” is a marketing con-job.
I disagree, it's the important threshold at which as ISP can ask Openreach to investigate a fault & you can be released from your contract if not fixed. So having the MSG reduced from 65Mb to 29Mb is bit of an issue.
Best theory I've heard so far on another forum is that it's to do with moving from FTTC to SOGEA. Whereas previously I could enter my phone number to identify the exact circuit, with actual observed feeds, I can now only enter my address. So the checker is now estimating on a worst case scenario, presumably based on distance from the cab.
What's curious though is that ISPs are offering different rates. Zen, BT & Plusnet are offering an MSG around 30Mb. EE & Vodafone 65Mb. You'd think they'd all be looking at the same data?