I have never had a UPS unit I purchased run even close to advertised run time, maybe I am unlucky on defective/aged batteries I dont know.
Personally I think mobile is enough for emergencies in populated areas, if a populated area does not have indoor coverage then there should be a legal prod towards mobile providers to get that sorted. That leaves areas like properties in the middle of nowhere, which I guess BBU would be a need. I have a cheap UPS in my living room, it advertises 45 minutes run time for 10w load, which probably means in reality 10-15 minutes.
EE are finally doing some mast work after lots of prodding as their 5G coverage is outdoor only for me where I live under 1 mile from the city centre. Its an issue unless the phone is rooted to force it to 4G as it keeps jumping from 4G to 5G and back indoors causes loss of connectivity.