Waaaay too many alt-nets in this industry now. OR will end up picking up the pieces.
Its kinda crazy given its such a huge uphill battle as an alt-net unless you have really wide coverage to a point its worth regular ISPs interconnecting to you or no competition.
Mind you OFCOM can be a barrier too, I remember with Digital Region they weren't allowed to advertise on the cabinets and they foolishly expected ISPs to do all the advertising, so nobody knew it existed. Curiously when OR arrived they WERE allowed to advertise on their cabinets which gave them an unfair advantage, not that Digital Region were likely to recover at that point.