Makes perfect sense. Just our PCP here, and it seems to be confined to that PCP area, however that makes sense. FTTP is across the road to new build, Virgin Media have taken huge lumps out of really high FTTC take up, G.fast hasn't sold and the area is fully ducted relatively recently. Not to mention CityFibre are on the way.
On many levels it would be a strange commercial choice not to build sooner rather than later. Win back some custom lost to VM and be better prepared to resist CityFibre.