Thanks @jelv for the link: I'll look it up.
It's a powerline connection to the router. I know it's not ideal, but until I can get some additional cabling in it's the best I can do. We generally use wireless anyway.
No, we have moved from West Wales to Southern England, so only the ISP is the same.
I had wondered about the phenomenon being due to congestion: would someone nearby watching IPTV be likely to have this effect?
Edit: Here's this evening's Speed Test result:
And here's the current BQM: