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Author Topic: Gov Commits Extra £2m to UK ISP Internet Anti-Piracy Campaign  (Read 224 times)


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Gov Commits Extra £2m to UK ISP Internet Anti-Piracy Campaign
« on: December 11, 2018, 10:52:26 AM »

The Government has pumped an additional £2 million of public money into the “Get it Right” campaign, which among other things has used a combination of educational advertising and internet piracy warning emails via broadband ISPs (“subscriber alerts“) to help discourage online copyright infringement.

The Get It Right from a Genuine Site scheme forms part of the voluntary government fostered Creative Content UK (CCUK) initiative, which prior to January 2017 had been gestating for several years and initially started off with a public injection of £3.5m.

The scheme forms part of a wider package of initiatives that were design to address online copyright infringement, such as working with advertisers and payment processors to cut off revenue to “illegal” sites, encouraging search engines to play a more active role by NOT directing uses to sites that are known to offer infringing content and of course the continued ISP level blocking of piracy websites via court order.

Meanwhile the latest injection of £2m is expected to help this scheme continue until 2021, which is despite the fact that no public research exists to confirm whether or not one of its key provisions (subscriber alert emails) has had a positive impact. We researched this in April 2018 and were met with a wall of silence and copious buck passing. Seemingly there are not enough checks and balances involved.

Subscriber Alerts?

Just to recap. As part of this system several broadband ISPs (BT, TalkTalk, Sky Broadband and Virgin Media etc.) agreed to adopt the Voluntary Copyright Alert Programme (VCAP), which was intended to “send millions of educational notices” to those detected by copyright owners as infringing their content via Peer-to-Peer (P2P) File-Sharing (e.g. BitTorrent) networks (such networks will often expose your IP address to the public and Rights Holders can track that).

Crucially these “alerts” were different from the bullying letters sent by dubious copyright protection firms (aka – “speculative invoicing“). Unlike those, the new messages didn’t contain any threats or demands for money and only acted as a tool for educating users about legal alternatives (Netflix, Spotify etc.). The idea being to discourage future infringement, as opposed to punishment.

Despite the lack of any public evidence to show what impact these messages have actually had, the Rights Holders claim that overall it has been a success.

    Ian Moss, Director of the British Phonographic Industry, said:

    “Get it Right from a Genuine Site is a great example of partnership between the creative industries, Government and the Internet Service Providers. The research into the campaign has shown it really makes a difference and that a positive campaign that is relevant to fans can help change the way people think about accessing content online.

    With fantastic music services providing the whole history of recorded music, fans know that by choosing a legal service over illegal sites, the artists they are passionate about are rewarded for their art and creativity. The Government’s continuing commitment to the successful campaign is warmly welcomed.”
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