*Hands up* as being an ex-apple user. I started with an ipod, then ipad, then apple tv etc ...... and can understand why they are popular, because everything just works well together. At the time I thought my ipad was sexi as heck, but I became disillusioned after one of the forced iOS updates when it just stopped being functional and had to be replaced before its time. There were a few other annoyances such as how the charging leads broke, the extortionate cost of extras such as chargers, leads, inability to expand storage.
I replaced the ipad with a galaxy tab, which had same specs as the more up to date ipad but was almost half the price. I can get official Samsung chargers and leads for less than a fiver compared to (from memory) ~£28 for Apple. My galaxy tab is now about as old as my ipad was when it became unusable yet its still working perfectly and no slow downs. Since then I've gradually moved everything over to Android. As a user I just felt ripped off by their pricing and ridiculous cost for extras.
I get what some are saying about Lamborghini and service, but for me that was also an inconvenience as there not being an apple store near here. I also get that people may like to go for certain brands... but again I've just upgraded my phone with an S8 which is on a par with the iphone 8. I got a cracking good deal because the s9 is now Galaxy's latest model and it came as a package deal (Prime day special) with additional 256GB storage card, S8 Clear view smart case, spare leads, adapter.. and wireless charger for about half the cost of the 256GB iPhone8. It is an absolute no brainer - whilst it may not be a Lamborghini, its a Ferrari with extras for fraction of the cost.
I don't dislike Apple products, I dislike being ripped off by paying over the odds and I'm now an Android convert.