The reason why I ask is that while the conversation to move people on to higher speed products is taking place, and looking to make those higher speed products more closely match the price of the previous generation technology, we see some ISP's throwing upto £200's worth of equipment (
https://www.ispreview.co.uk/index.php/2018/08/vodafone-uk-home-broadband-offers-gadgets-worth-up-to-200.html ) at potential customers rather than put the prices up.
The pricing race seems to be only going one way, a race to the bottom. The fact that most of these products all have to answer to one source, Openreach, to fix any problems means there isn't really that much difference between them. They seem to be trying to get new customers at any cost.
A lot as been said about FTTP in the future. But if this is going to happen at a relatively quick pace then a lot of investment is going to be needed, even Openreach have said that. It seemed to be their plan to have their customers the ISP's contribute to that cost.
But how are these ISP's going to be able to contribute anything if they are purposely keeping their prices low, as well as now throwing £200 in goods at new customers? They are going to end up bankrupt and going out of business before FTTP gets here or will be in no condition to help.
So;
1. Would getting Ofcom to set a minimum price for products help this situation?
2. Or is there another solution?
3. Or do you think there is no situation to fix?