The ASA was just completely useless. Or bent. An utter disgrace, and shown how pointless they are. Even when they do do something about rubbish adverts it is always so late that whatever commands they give out have become irrelevant because the ads have already done their job and the campaign may well be over. But a toxic brew of clueless journalists and media types plus BT’s constant doublespeak calling copper ‘fibre’ at every opportunity to make it sound sexier when they are talking about FTTC has already polluted the English language amongst those who are not technologically literate who seem to have amnesia about the fact that nothing ever happened, no-one ever came round and ran fibre optic cable into their house but they didn’t think that glaring omission was somehow very odd. The damage is already done and the public have been successfully fully confused hearing people talking about the ‘fibre’ that they don't even have, so it is more than a bit late but much better late than never. It absolutely drives me up the wall, but then I am an incurable pedant and hate to see language abused by fools.