Thanks, Kitz.
Having had a bit more time to diagnose it, the increase in bit swapping corresponded with me changing a crappy modem cable to a Tandy high performance cable.
I don't think the problem is the cable itself rather than the fact it is being asked to bend at 90 degrees almost as soon as it comes out of the master socket.
The cheaper cables are actually much more flexible and therefore more tolerant of being bent like this.
Having changed the cable back (and rebooted the router at the same time), the bit swapping has reduced significantly. Cable or Bit Allocation Table still remains to be proven, I guess.
The error count is pretty low, so I recognised it wasn't anything to particularly worry about.