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[Bowdon]

Amazon Mooting its Own Broadband ISP in the UK and Europe

Internet retail giant Amazon is allegedly investigating the possibility of launching its own fixed line home broadband and phone service in Europe (the United Kingdom is said to be first on their list), which would probably involve selling a triple-play bundle with their Prime Instant Video (TV) content.

Apparently insider sources close to the company have informed The Information (paywall) that this is precisely what the company is planning, although we’d take that with a pinch of salt until some solid information emerges. But according to the article, the UK would be one of Amazon’s first European targets due to the ease at which an ISP can be established.

Certainly it’s fairly straightforward to setup an ISP in the UK, assuming the intention is one that doesn’t involve building your own network (i.e. reselling another ISP’s products or buying a managed wholesale solution). A number of retailers, such as John Lewis, have managed to enter the market quite quickly by taking a similar approach and Amazon could be mooting the same.

[Chunkers]

I also love to moot ...

C

[c6em]

and John Lewis' broadband is run on their behalf by........
YES
Plusnet!