I agree with highpriest. I am willing to pay the full whack, and I do. I don't get much bandwidth, and I am determined to not lose any of it unless it's absolutely unavoidable.
But many users don't even notice when they are not getting the very high speeds that are sometimes delivered. My sister claimed she couldn't tell the difference between 50k dialup and 0.5 Mbps fixed-rate ADSL. (50k but with V powerful lossless compression, of course only on that which is compressible in the first place.) She was only ever doing email and web browsing, no video. That was back in 2004.