It's got to be advertised as 'upto' unless the ASA change the advertising rules.
As I understand it, the average loop is 350metres and Openreach are looking for g.fast to be initially capable of 300MB at this distance - which they have already achieved.
If I recall, the entry level g.fast product is likely to be 160MB.
Sadly, I am closer to 500m from by PCP so it's likely I will be waiting for fibre deeper into the network/other technological improvements.. Though that also gives time for my 'demand' for such speeds to increase as well..