Two answers:
1. I can think of one major difference with VM... BTs television offering is over IP. Same for TT, Plusnet and Sky's NowTV.
I think I'd expect to see that difference.
The Ofcom average might be explained by that too - as VM will be a part of the average.
In fact, I think you can see the effect of VM on that Ofcom graph ... Look at the extra-low values at precisely the 20, 30, 50 and 60 speeds. I think almost all VM users are encapsulated in those 4 bars - whereas most FTTC users will be spread evenly in all the bars in between.
(I expect to see VM in all 4 of those speed points because VM will have been slowly migrating users)
2. Clutching more at straws with this one...
If Ofcom's data is more oriented at internet access, or counted by the ISPs, they might not be counting multicast TV data at all.
I have no evidence that BTs figure includes multicast either, but I suspect so. Especially after seeing
Doug William's presentation including analysis of their busiest 2,000 lines - and the video/non-video balance.