I just don't get it. The relatively small number of people need to be dealt with by using FTTP (shared as appropriate), or FTTRN plus WiMAX, or 4G with subsidies, at any rate by using something serious, not by pouring public money into satellite, a system that can never, ever, ever be fixed captain.
The SFWY document points potential subscribers at 4G and FiWiFi in place of the satellite subsidy.
Other than these, as options that already exist, I think a key driver is to not build, spend money on, infrastructure solely targeted at 2Mbps. Local project staff suggest that punters would rather see superfast infrastructure being built, and there is a spectre of overbuild problems.
Of course, the build of superfast infrastructure is an ongoing project, due to run for at least 3 more years. That's going to be slow & painful for some.
Yet that pesky target of 2Mbps by 2015 lingers, and the government are requiring farmers to perform online-only actions. They need something that will work NOW while leaving the superfast rollout to slowly catch, and hopefully negate, some of that 0.8%
It is hard to think of something other than satellite that fits the NOW bill.
I agree with you that we shouldn't pour money into satellite, but it should be seen as a valid temporary solution ... but I guess the key thing is temporary ... So if we use it, we should also have a plan to eradicate its use later.
And whatever it is, anything that gets public money must be available on an open wholesale basis, so as not to create local monopolies, where the discerning user has absolutely no choice of ISP at all.
The local project guys agree with you here, and not just in spirit - that the punters want a real choice of the major ISPs. That means more than just open wholesale, but ISPs that choose to retail through it.