Agreed, iPlayer was a glaring omission in the earlier Apple TVs. It would be interesting to know the history... did BBC not want it, or did Apple not want it?

But the point is now if I understand right, if the BBC (or anybody else) wants an App for Apple TV, all they have to do is knuckle down and write one then publish it in the App Store, to be installed from choice. They no longer have to negotiate with Apple to have it bundled with the OS, or to have it imposed upon users who might not want it.

I don't have a smart TV bit I do have a fairly new Samsung Blu Ray. That has a built in iPlayer but the interface is unbelievable crappy and frustrating, I only use it as an absolute last resort. Don't know if that's typical of other Smart TVs and the likes?