The first words on BBC News website are still 'TalkTalk', in large bold font. It outranks a story further down the page about 40 people killed in a coach crash which is France which is pretty poor judgement by Beeb IMHO.
I'm the last person to defend the BBC (my opinion of them is unprintable) but I reckon a story affecting 4 million people in the UK outweighs a coach crash in another country, despite the deaths. A lot of TT customers have no clue at all about the previous (unrelated - pull the other one Dido, its got bells on) hacks over the last year as well.
I reckon TT are toast inside 12 months. This is going to cost the banks/CC companies loads of cash and you can bet your last penny they're not going to take that lightly - several pounds of financial flesh will be extracted one way or another. As for trust issues with customers - well they're out the window now anyway, you'd have to be delusional to trust them again.