>> Is anyone actually going to be daft enough to sign up for this?
Yes I believe they will Floydy.
It all seems to have been dressed up with the main selling point being webwise.. which correct me if Im wrong.. but doesnt do any more than the IE and FF do anyhow?
Knowing the behaviour of many older or non techy users.. they will see that and believe its giving them more protection whilst surfing.
The stuff about serving ads and how it works has all been played down.
So yep I could see many not realising what it really is all about.. and would probably just click it at some point or other just to get rid of the nag screen.