I can't make my mind-up whether it is totally a bad thing or not.
With reading the article above and it saying "it will display ads from xyz type companies.
Then, I wonder " I don't visit Gambling, Casino, Porn, Chat Rooms, On-Line dating and realistically I do very little Add-Hock surfing "
So, does that mean I could be virtually Ad free from all of the above.
Or at least, PC related ads could possibly be more reliable than those listed above.
Or does it mean I will just get Ad's promoting the best movie and music download sites.
(This last comment is very much, "Tongue-in-cheek, so comments are not necessary, thanks)
From what I can gather... what happens is this.
You send a request to say kitz.co.uk to view this site... and the phorm server "pretends" to be me.
What it then does is sends you the content from my site.. but it would strip say the Be or Plusnet (or anything similar) advert I have displayed.. and instead replace that with one of their own ads.
Therefore it may decide to serve you a TalkTalk ad.
Now that is annoying because no way would I want certain ISPs ads displayed from this site... but thats what people coming to this site would see.
To the visitor it would look like I was displaying an ad for cr@p_ISP perhaps making out they were the best and cheapest ISP out there. This being an adsl site.. then users may believe it and sign up with cr@p_ISP.
In the meantime phorm will probably be paid something along the lines of £80 per sign-up (along the lines of what the big players like certain others get... and me who pays to host the site gets bugger all.. and probably looses the opportunity of making a few pence from at least a half decent ISP which currently goes to help subsidise the not cheap cost of maintaining and hosting such a site like this.
So they win - sites loose - yet its the site thats dishing out the content - and they are creaming it in.
Small player such as this site wouldnt stand a chance - despite how busy the main site is.
Because theyre big they get big money from the advertisers.. because I try not to push ads I get pennies.
I'm actually already thinking of taking down some of the ads because its not worth it - I know some people reakon they make a mint with the likes of google ads but I certainly dont.. not at a rate of quite often around 1 cent per day... which goes bugger all towards my hosting costs.
From experience (and perhaps Im being too frank here) but any income towards costs is far better by me choosing to display an ISP that I agree with - rather than something a third party (such as google ads) decides... and at least I feel happier in the knowledge too that I dont display something that is there for monetory values only.
Yes I could make more from ad revenue - but I choose not to display it. Phorm takes that away from me and the site and will display what the hell it likes.
/end rant as she looks at nearly empty bottle of wine :/