I didn't read the original article but it was reported on another site that windows x will even be available to people running 'Pirate Copies' of previous versions of windows.
So if true which I have no reason to doubt, is that then because Microsoft can't detect working pirate copies or as already mentioned 'have a hidden agenda' ?
Some comments from a few other posts are:-
****************************
I reserved a copy, but after reading just now, that there will be no way to disable automatic updates, have cancelled the reservation and will stick with windows 7
But a work-around would be:-
Bearing in mind that update is a service and can therefore be disabled, the following will disable updates. (Run a session)
stop-service wuauserv
set-service wuauserv –startup disabled
No service means no auto update.
or create a reg file using notepad and save as - something.reg
The contents of the reg file
Windows Registry Editor Version 5.00
[HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\WindowsUpdat e\UX]
"IsConvergedUpdateStackEnabled"=dword:00000000
[HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\WindowsUpdat e\UX\Settings]
"UxOption"=dword:00000000
That will bring the update applet back to control panel.
Until the official consumer release anything you read could be inaccurate.
*************
If you want to remove the update to 10 messages then un-install the update number KB3035583
How to uninstall KB3035583 – The Windows 10 Downloader for Windows 7 and 8.1
http://www.myce.com/news/how-to-uninstall-kb3035583-the-windows-10-downloader-for-windows-7-and-8-1-75681/*************
Why I mention the Store is because that is a big money maker and must be one of the reasons MS are going to give it away. You can't sell apps to Windows 7 users, they need to upgrade,
*************