Thanks for the link, interesting that the prices equate quite well to the price of a 512kb adsl connection appx 10yrs ago.
some of us may remember paying £29.99 for 512k plus £150 activation at the exchange, plus a minimum of £100 for a router.
Some ISPs offered the cheaper USB "frogs" which allowed one pc to connect, having gone for a router myself can't recall how much the frogs were, possibly £30/40?