I hope it's good for the consumer. Most fights with Murdoch Monoliths don't usually end out well.
At the risk of taking this thread a bit off-topic, Freesat gives you a fair few channels without having to pay Sky anything, or you can do what I did a few years back, and fit a larger dish to a motor so it can be steered by the satellite receiver.
That way, rather than just receive the Sky/Freesat broadcasts (at 28.2 degrees East of South) you can get thousands and thousands of channels from 20 - 30 different satellites across the sky.
I get TV from many different European countries, and a bit further afield - Egypt, Saudi Arabia. Of course much of it is in foreign language, but that in itself can be fascinating to a sheddy mind!
Sometimes you can find English spoken films or TV programmes that simply have that particular country's subtitles added on for them - I've watched many an edition of Mythbusters in this way with, I think, Bulgarian subtitles!
Ian