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Announcements => News Articles => Topic started by: Bowdon on September 22, 2016, 10:49:16 AM

Title: EY Report Warns UK Broadband ISPs Must Avoid “race to the bottom”
Post by: Bowdon on September 22, 2016, 10:49:16 AM
EY Report Warns UK Broadband ISPs Must Avoid “race to the bottom” (http://www.ispreview.co.uk/index.php/2016/09/ey-report-warns-uk-broadband-isps-must-avoid-race-bottom.html)

Quote
A new report from global business and tax advisory firm EY has warned that 32% of UK consumers see little difference between the bundles offered by broadband ISPs, which risks encouraging a “race to the bottom” where the only perceived differentiator is price.

The report (‘Navigating the Bundle Jungle (http://www.ey.com/Publication/vwLUAssets/ey-navigating-the-bundle-jungle/%24FILE/ey-navigating-the-bundle-jungle.pdf)‘) appears to be based on consumer insights generated through an online survey of 2,500 UK people conducted in April 2016. This has been designed to explore end-user attitudes toward residential bundling of communication services (the data is compared with a similar study from 2013).
Title: Re: EY Report Warns UK Broadband ISPs Must Avoid “race to the bottom”
Post by: CarlT on September 22, 2016, 08:52:34 PM
Tad late for that.
Title: Re: EY Report Warns UK Broadband ISPs Must Avoid “race to the bottom”
Post by: WWWombat on September 23, 2016, 11:44:09 AM
Far, far too late.

Low prices, and an Ofcom-regulated trend of lowering revenues, makes for restricted scope for investment.
Title: Re: EY Report Warns UK Broadband ISPs Must Avoid “race to the bottom”
Post by: Chrysalis on September 23, 2016, 12:57:44 PM
dont worry guys everything is great, we got low prices and people can round robin isp's on an annual basis, thats all that matters. :)