Kitz Forum
Announcements => News Articles => Topic started by: Bowdon on April 16, 2016, 10:57:00 AM
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50 Cross Party UK MPs Call for Better Advertising of Broadband Speeds (http://www.ispreview.co.uk/index.php/2016/04/50-cross-party-uk-mps-call-better-advertising-broadband-speeds.html)
The cross-party British Infrastructure Group (BIG), which is led by Grant Schapps MP, has announced the launch of a new campaign that aims to change the “scandal” of how most ISPs advertise broadband speeds that only 10% of the fastest customers can actually achieve.
At present the Advertising Standards Authority (ASA) requires that an ISP should be able to demonstrate that its advertised speeds are achievable by at least 10% of users (details) and providers are also required to supply customers with a “typical speed” range to help reflect that every line is different (this is usually supplied and personalised to individual subscribers) and that some people will receive a maximum speed that is much lower than the advertised rate.