If the speed tests indicate a higher throughput early in the morning (before 9) then the most likely cause is traffic shaping applied by the ISP. This increases both latency and download/upload speeds.
I have noticed that Plusnet's ellacoyas go out of tune every now and then and some gateways get hammered, while others are free flowing. In this case, the fact that your speeds improved when you resync'ed was probably such a coincidence - you ended up in a less throttled gateway. These symptoms are usually worse in the evening and weekends, when everybody goes online. After a while and a lot of grief from users on the forums, their switches balance out or they add more pipe capacity and speed improves across the board.