According to todays
Guardian, Oranges' new Chief Executive is soon to announce a strategy for reviving the mobile phone and broadband company.
The infamous "
The future's bright, the future's Orange", will be going... as will likely several hundred UK jobs, although it is expected to increase call-centre staff.
SourceAlexander, a former boss of Virgin Mobile who joined Orange late last year, plans to cut costs by axing several hundred managers from a workforce of 12,500 and increasing call-centre staff to improve customer service. There will also be a major advertising push over the summer.
In an email to staff yesterday, Alexander characterised his new plans as "The Agenda". He said: "There's a lot of change planned in order to put us back where we belong - at the top of our game."
One of the company's biggest problems is its broadband business. In a booming UK broadband market, it has been losing customers to existing players such as TalkTalk and new entrants such as BSkyB. Orange had 1.142 million broadband customers in September, 1.138 million at the end of the year and 1.107 million in March.
