If the price of the product was cheaper then more people would buy it.
At a certain price point someone will weigh up what its value and worth is. I think most people wouldn't want to pay the guy at the pub for these services if a near as cheap official version was affordable, with all the added benefits that come with it. Isn't this really how non-BT/OR companies operate, by trying to offer cheaper packages than BT/OR.
I think it would be more financially beneficial to lower the price and get more customers.
@Ignitionnet - If the price of broadband became too high then people would look for ways to hijack others wifi and the like. Or the product would just crash.
People are more ruthless these days. But I think the tone as been set by some of the big companies. Trying to squeeze money from middle England means poor England dropped out of the conversation years ago.
Some of the companies these days are so disconnected from their customer base it is amazing they survive. I suspect they live off a past good brand. Nintendo springs to mind.
Business men ruling the computer world