I think it's inevitable. The various programmes seem to only look at the "speed" of the potential service, whether to compare with the proposed 10meg USO or the 30meg that Scotland defines as "superfast". Satellite is a get out of jail card that allows them to claim availability of these services.
The downsides of satellite, high cost, poor latency, unreliability, low real-world thoughput or around 1/3 of the headline speed, and poor monthly data allowance all become irrelevant. As it happens our next door neighbour took out one of these satellite services, but it's proved so unreliable and slower than their existing DSL so they're going to drop it at the end of the 12 month contract.