One thing is the fact that it's using VDSL2 Profile 8b, so it's only using the first half of the usual VDSL2 frequency range.
But the more important issue is the adverse impact it would have on ADSL services (for cabinets away from the exchange). So you'd need to close down the ADSL services, or have the ADSL users put up with it and make it another reason to get them to upgrade. This may or may not be a problem, depending on your point of view. At some time, old technology needs to be got rid of to make way for newer technology.
At the pilot in Sussex, the Isfield exchange somehow never got any ADSL, so there is no ADSL there (which is why it was chosen for the pilot).