Amusingly I got a new* graphics card (GTX970) at the weekend & its one of the Asus STRIX series. Yes I know that meant bugger all to me either
As it turns out these ones are very close to passive cooling (huge heatsink/pipes) and run with the fans turned off unless you start a game/render/compute whatever (they're just huge number crunchers really). So I run a few extended benchmarks & then set the fans to "full" which is 1000rpm so very quiet. Anyway with two screens @ 1920x1080 & a couple of browsers plus one VLC stream the card was running at 26C, which is 1C lower than the SSDs & a full 5C less than the spinning 2TB disk. Runs at 40C without fans which is probably pretty close to perfect for normal use.
That was just an aside for people who might be interested - cannot remember the last time I saw an aircooled gfx card cooler than a hard disk (which does have airflow over it).
*the machine I got in January had a memory failure on the gfx card, this is the replacement, shipped out to me next-day delivery with pre-paid return (delivery driver waited) for the dodgy board. Used the Intel gfx in the meantime, was OK but cpu gets a bit toasty