Hmm . . . Could that possibly be an indicator of 'trouble at mill', as a result of so many subscribers leaving due to the lack of availability of a VDSL2 based (FTTC) service?
Possibly, their refusal to roll out the FTTC products is a bug-bear to some. :/
But in all fairness they do (and always have done over the years) offered discounts every so often and its not unlike those offered by the likes of other SPs.
I would like them to roll out an FTTC solution, but saying that I personally know of a few people whom Ive recently put on adsl and they arent bothered about FTTC. I also know of a couple of small business who are more than happy with Be* Pro which is cheaper than alternatives for SMEs. I suppose it also depends if your exchange is a VDSL2 enabled one. I think Be* has quite a loyal following due to their support staff who are extremely knowledgeable and whilst some have moved on to BT FTTC for the speed, there are quite a lot still using them despite being on an FTTC exchange.